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F1BUSINESS: Why will Gucci enter F1 as Alpine' title sponsor?
Gucci and Alpine have announced a landmark partnership that will reshape the relationship between luxury and motorsport. For the first time in Formula One history, a global luxury fashion house becomes the Title Partner of a team competing at the pinnacle of the sport. Beginning with the 2027 FIA Formula One World Championship, Alpine will race under the name Gucci Racing Alpine Formula One Team, adopting Gucci’s colours and introducing a new visual identity built around the House’s iconic interlocking G. The collaboration also launches Gucci Racing, a new business and experiential platform that merges performance, precision, discipline and excellence—values shared by both brands....
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3h ago from F1Technical.net
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