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Gucci and Alpine confirm blockbuster F1 partnership from 2027
©Alpine Phillip van Osten
27/05/2026 at 13:5227/05/2026 at 13:52 40 SHARES Share on.. Share on.. Share on.. Alpine F1 has unveiled a headline-grabbing commercial shake-up, confirming that luxury fashion powerhouse Gucci will become its new title partner from the 2027 Formula 1 season in a multi-year deal reportedly worth $55 – 60 million annually. The move will bring an end to BWT’s five-year run as the team’s title sponsor and usher in a dramatic new identity for the Enstone-based squad, which will officially compete under the name “Gucci Racing Alpine Formula One Team”. In a bold stylistic pivot, Alpine has also confirmed that it will race in Gucci’s colours from 2027,...
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