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‘It’s exponential’: Apple bullish on F1’s 'beautiful' future in the U.S.
©Red Bull Michael Delaney
17/05/2026 at 16:2417/05/2026 at 15:01 40 SHARES Share on.. Share on.. Share on.. Formula 1’s American revolution is no longer being discussed as a novelty. Inside Apple, it is increasingly being viewed as a long-term growth story with the potential to explode far beyond its current audience. As the championship continues its aggressive push into the United States, Apple senior vice president of services Eddy Cue believes the sport is still only scratching the surface of what it can become across the country’s sporting landscape. And crucially, Apple is not measuring success by trying to outmuscle the NFL overnight. ‘A lot of room to grow’ Formula 1’s...
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