News Details
Zak Brown: Performance-related sponsorship will prevail
XPB Images
McLaren's Zak Brown believes that the future of sponsorship in Formula 1, and indeed in sport in general, will have to include a performance element. The economics of the sport as well as the emergence of sophisticated rating measurement systems will force teams to provide more flexibility to cost-effective seeking commercial partners. A change of environment which Brown is taking into account in his quest to rebuild McLaren's commercial and sporting foundation. "The rate card for Formula 1 has come down some, and I think that's a good thing at the end of the day," Brown explained in an interview with Sky Sports F1. " Now what we need to do is bring...
Full Story »
Full Story »
You May Also Be Interested In...
Brown plays down McLaren sale talk
Brown plays down McLaren sale talk Zak Brown thinks his impact at McLaren...
9y ago from ThisIsF1.com
Pertamina drops sponsorship for Haryanto
ndonesian driver Rio Haryanto has suffered a major setback in his bid to...
9y ago from SuperSport.com
F1 grid could lose team as Manor's future grows dim
XPB Images
The Formula One grid could shrink back to 10 teams,...
9y ago from F1i.com
Haryanto loses main sponsor but hopes remain of F1...
Rio Haryanto could still be a part of Formula 1, despite losing his...
9y ago from TheCheckeredFlag....
Elsewhere On The Network
Popular On MGPToday.com
Should there be a tear-off rule following Marco...
No description available...
1d ago from Motorsport.com
Miguel Oliveira reveals what’s ‘more difficult’...
Miguel Oliveira says WorldSBK’s race weekend format is harder to adapt...
1d ago from MotorsportWeek.c...
MotoGP eliminates wildcard riders from 2027 season
No description available...
1d ago from Motorsport.com
How MotoGP’s energy drink landscape could shift
No description available...
2d ago from Motorsport.com
Popular On IndyCarToday.com
Motorsport legend Alex Zanardi dies aged 59
Ex-F1 and CART driver Alex Zanardi has passed away aged 59. His family...
4h ago from MotorsportWeek.c...
Mick Schumacher shares injury update after breaking...
No description available...
2d ago from Motorsport.com
Dual-tone Chevy ZR1X pace car revealed for...
The NTT IndyCar Series has revealed the Chevrolet pace car for the...
2d ago from MotorsportWeek.c...
Rookie Caio Collet tops last day of Indy 500 Open Test...
No description available...
2d ago from Motorsport.com
Popular On TotalWRC.com
M-Sport weighs up WRC new car build as all options...
No description available...
3d ago from Motorsport.com
Toyota steps up WRC 2027 car testing with new look...
No description available...
2d ago from Motorsport.com
How Dani Sordo brings "different ideas" to...
No description available...
3d ago from Motorsport.com
Oliver Solberg explains crash that ended WRC Canary...
No description available...
5d ago from Motorsport.com
Popular On GunnersToday.com
“It’s a different thing being a contender than...
Former Premier League manager Sean Dyche has provided an explanation as to...
1h ago from SportsKeeda.com
“Ethan has to respond” - Arsenal boss Arteta makes...
Arsenal boss Mikel Arteta said Ethan Nwaneri must respond to criticism...
5h ago from SportsKeeda.com
Man United lead Arsenal in the race for 50m-rated...
Manchester United are looking to sign Morten Hjulmand from Sporting CP. A...
6h ago from CaughtOffside.com
Comments
Hottest News
Lewis Hamilton has just been handed keys to 8th F1 title
The excuses have to stop. Ferrari have given... Read More »
51m ago from GPFans.com
LIVE: 2026 F1 Miami Grand Prix - Sprint
Follow all the action live from the 2026 F1 Miami... Read More »
41m ago from RacingNews365.com
Aston Martin hit new low over Miami Grand Prix upgrades
On today's episode of 'Can Aston Martin Sink Any... Read More »
2h ago from GPFans.com
