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Heineken want more F1 races in Asia Pacific
Heineken’s Senior Global Brand Director Gianluca di Tondo has rfevelaed the desire of his company to expand into the Asian market with more races on the continent in future. Speaking to the Formula 1 website, Tondo said, 'Heineken is super-strong in Europe, We were born in Europe and are a European brand – but the playground for the future is Asia Pacific.' 'Asia Pacific is a strategic area for us and having seven races around this area is fantastic and the passion for Formula 1 in Asia is tangible.' Tondo is keen to see a race in Vietnam, 'We are very present in Vietnam through a local partner and they were our guests in Monza and they were over the moon. So why not have a race...
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9y ago from GrandPrix247.com
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