News Details
Heineken F1 deal worth close to $150-million
The Heineken brewery has signed up as a global partner of the Formula 1 in a deal that will reportedly run until 2020. Financial details of the deal have not been disclosed, but it is said to be worth around $150-million, and will will commence this year with Heineken granted title sponsorship of the Italian Grand Prix, which takes place at Monza from 2-4 September. From the 2017 season, Heineken will be the title sponsor of three grands prix per season and will also have a significant presence at several additional races selected by Heineken and Formula One Management. Heineken will be F1's exclusive global beer partner and will also have substantial pouring, activation and access...
Full Story »
Full Story »
9y ago from GrandPrix247.com
0
You May Also Be Interested In...
Heineken announces sponsorship deal with F1
Canadian Grand Prix – The Heineken brand has signed a deal with...
9y ago from FormulaSpy.com
Heineken confirms multi-year F1 sponsorship deal
Heineken has confirmed that it is to enter Formula 1 with a major...
9y ago from Motorsport.com
Heineken inks deal with Formula 1
Red Bull/Getty Images Heineken has announced that it has become a global...
9y ago from F1Zone.net
Heineken signs multi-year F1 deal
Heineken have entered Formula 1, signing on as a global partner with the...
9y ago from PlanetF1.com
Elsewhere On The Network
Popular On MGPToday.com
Guenther Steiner: 'Maverick Vinales must stay away...
No description available...
1h ago from Motorsport.com
What’s behind Honda’s pace-setting speed in French...
No description available...
1h ago from Motorsport.com
Pedro Acosta ‘barely makes it through’ to Q2 after...
No description available...
17m ago from Motorsport.com
MotoGP clarifies pitlane entry rules after Marc...
No description available...
2h ago from Motorsport.com
Popular On IndyCarToday.com
Palou secures early advantage in first IndyCar...
The NTT IndyCar Series completed its first official session of the Month...
3h ago from MotorsportWeek.c...
Conor Daly tops Indy 500 test with 225mph lap on...
No description available...
19h ago from Motorsport.com
Alex Zanardi: The man whose name is a synonym for...
No description available...
19h ago from Motorsport.com
How to watch IndyCar 2026 Indy GP: Weekend schedule,...
No description available...
22h ago from Motorsport.com
Popular On TotalWRC.com
WRC Portugal: Adrien Fourmaux off gives Sebastien...
No description available...
1h ago from Motorsport.com
Dani Sordo questions “stupid” WRC tyre rules amid...
No description available...
5h ago from Motorsport.com
WRC Portugal: Hyundai on top as overnight leader...
No description available...
6h ago from Motorsport.com
Oliver Solberg snatches early advantage in Portugal
Oliver Solberg made a strong start to Rally de Portugal, ending...
12h ago from MotorsportWeek.c...
Popular On GunnersToday.com
Liverpool eye £73.5m Arsenal target as Salah...
Liverpool are interested in signing the Porto attacker Victor Froholdt....
1h ago from CaughtOffside.com
Arsenal eye move for 40m defender as Dortmund enter...
Arsenal are interested in signing the Spanish defender Yarek Gasiorowski...
17m ago from CaughtOffside.com
Months after criticising Arsenal for celebrating too...
Back in February, Chelsea legend John Terry claimed Arsenal celebrated too...
2h ago from SportsKeeda.com
Arteta: I will put criticism of Arsenal's celebrations...
Mikel Arteta said he will put criticism of Arsenal's celebrations...
2h ago from SkySports.com
Comments
Hottest News
BREAKING: FIA announce ANOTHER F1 rule change after engines...
The FIA have tweaked their sporting regulations... Read More »
3h ago from GPFans.com
Max Verstappen drops savage line on US comedian: 'I'm...
Four-time F1 world champion Max Verstappen is not... Read More »
3h ago from GPFans.com
F1: 50/50 power split dropped for 2027
Changes to the 2027 regulations, agreed in... Read More »
3h ago from Pitpass.com
