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Channel 4 boosted by first live F1 viewing figures
Channel 4's decision to push for a Formula 1 deal this year appears to be paying off, with its peak audience for the Bahrain Grand Prix making it the most watched UK channel over its slot. The Sakhir race was C4's first live offering this year, and was always going to deliver a good indication of whether or not F1's audience would switch terrestrial channels after the BBC deal came to an end. According to overnight television ratings, which were shared by C4's press office, its live coverage peaked at 3.2 million viewers with an average of 2.3 million viewers. This compares with Sky's 605,000 average viewers on pay TV. The coverage on Sunday across Sky and C4 peaked at 4.01m (30.2 percent...
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10y ago from Motorsport.com
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