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Formula One reverts to Moët et Chandon champagne
Formula One Management, the company of Bernie Ecclestone, has ended the partnership with Mumm to supply the champagne for the Formula One podium ceremonies, deeming the deal 'insufficient'. As reported by thedrinksbusiness.com, Mumm owner Pernod Ricard will now supply the champagne for the Formula E podium. “We are very proud of our past and have enjoyed 15 years as the official champagne of Formula 1, seeing great success in terms of visibility and awareness.', the company noted in a statement. “In our mission to continually innovate, excite and push the boundaries, we have chosen to explore a new opportunity – Formula E, electric motor racing Formula One on its behalf will bring...
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10y ago from F1Technical.net
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