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Ecclestone: No point trying to reach out to younger generation
Bernie Ecclestone says there is no point trying to chase a younger generation of F1 fans, as they are the wrong target for the sport's sponsors.
With television figures falling, Ecclestone feels F1 adopting a greater social media presence – to engage more with young fans – would be a waste of time.
'I'm not interested in tweeting, Facebook and whatever this nonsense is,' Ecclestone admitted in an interview with Campaign Asia-Pacific. 'I tried to find out but in any case I'm too old-fashioned. I couldn't see any value in it. And, I don't know what the so-called ‘young generation' of today really wants. What is it?
'If you have a brand that you want to put in front of a few...
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10y ago from RichlandF1.com
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