News Details
Microsoft switches to Mercedes for 2026 F1 sponsorship
Jan.22 Microsoft is set to become a major sponsor of Mercedes from 2026, underlining Formula 1's growing appeal to the world's biggest technology companies. According to Sky News, the $3.4 trillion computing giant will unveil a partnership with the Brackley-based team when Mercedes reveals its 2026 car livery and design later this week. One sponsorship expert estimates the deal could be worth around $60m per year, potentially making it one of the largest single team sponsorships in Formula 1. The move represents a notable shift for Microsoft, which has been associated in recent seasons with Alpine through technology and innovation partnerships. Alpine, however, is no longer a Renault...
Full Story »
Full Story »
4mo ago from OneStopStrategy.com
0
You May Also Be Interested In...
Mercedes set for huge Microsoft F1 sponsorship deal...
Mercedes is apparently set for a huge new sponsorship deal with...
4mo ago from MotorsportWeek.com
Alex Albon announces engagement in funny social media...
F1 star Alex Albon has announced his engagement to long-term girlfriend...
4mo ago from MotorsportWeek.com
Mercedes reveals secret weapon of Kimi Antonelli to...
Mercedes has revealed a unique skill of Kimi Antonelli it hopes to...
4mo ago from MotorsportWeek.com
Alonso tipped for 2026 title as Marko eyes Mercedes...
Jan.20 Fernando Alonso has emerged as an unlikely early favourite for...
4mo ago from OneStopStrategy.com
Elsewhere On The Network
Popular On MGPToday.com
Lando Norris to join Valentino Rossi at 2026 Goodwood...
No description available...
2h ago from Motorsport.com
Where has it gone wrong for Franco Morbidelli in...
No description available...
23h ago from Motorsport.com
Joan Mir to test Honda’s 2027 MotoGP bike in Brno...
No description available...
1d ago from Motorsport.com
Pirelli doesn't intend to make a "Marquez"...
No description available...
3d ago from Motorsport.com
Popular On IndyCarToday.com
Longtime IndyCar team owner Dennis Reinbold passes...
Dreyer and Reinbold Racing announced Sunday that the team’s owner and...
1d ago from MotorsportWeek.c...
Longtime IndyCar team owner Dennis Reinbold passes away
No description available...
1d ago from Motorsport.com
IndyCar Officiating details infraction severity levels
IndyCar Officiating has released more specific information regarding the...
4d ago from MotorsportWeek.c...
Myles Rowe: Historic Indy NXT Win at WWTR proves ‘I...
No description available...
5d ago from Motorsport.com
Popular On TotalWRC.com
Kalle Rovanpera ready to resume motorsport career...
No description available...
6h ago from Motorsport.com
Revised gravel tyre set for WRC debut in Greece
No description available...
21h ago from Motorsport.com
Sebastien Loeb to make traditional stage rallying...
No description available...
5d ago from Motorsport.com
Hayden Paddon eyes WRC gravel opportunity with...
No description available...
1w ago from Motorsport.com
Popular On GunnersToday.com
Journo confirms Man United and Arsenal midfield target...
Tottenham have reportedly entered the race for Newcastle United midfielder...
5h ago from CaughtOffside.com
Insider confirms £280k per week Arsenal star is being...
Kai Havertz has reportedly emerged as a name on Bayer Leverkusen’s...
6h ago from CaughtOffside.com
From Crumlin to Cabo Verde via LinkedIn
Morning all. Let's start with Cabo Verde and their incredible 0-0 draw...
7h ago from Arseblog.com
Man United gain transfer edge on midfielder as Arsenal...
Manchester United appear to have gained a major advantage in the race for...
8h ago from CaughtOffside.com
Comments
Hottest News
George Russell accused of ‘feeling the pressure' in...
Former Formula 1 driver Jacques Villeneuve was... Read More »
53m ago from MotorsportWeek.com
Max Verstappen sets alarm bells ringing at Red Bull as F1...
There is growing tension at Red Bull with Max... Read More »
3h ago from GPFans.com
Jeremy Clarkson reveals desire to be part of Formula 1
Jeremy Clarkson has hinted that he might one day... Read More »
1h ago from GPFans.com
