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F1 film producer Apple eyes US TV rights
Jul.10 Apple could be set to ramp up its involvement in Formula 1. The US-based technology giant is reportedly delighted with the box office success of the new Brad Pitt movie F1, which was produced by Apple Original Films and shot utilising custom iPhone-based camera technology. Now, the Financial Times claims talks are taking place with Formula 1 as Apple seeks to unseat disney-owned N as the sport's American broadcaster. The report claims the existing F1-N deal is worth $85 million per year. 'Analysts at Citi have previously estimated that F1's next US broadcast deal could be worth $121 million a year, although that was before the release of the F1 film,' FT said. Recently, quadruple...
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