News Details
AI firm announces Lewis Hamilton deal
AI answer-engine Perplexity abandoned plans to back an entire Formula 1 team and instead signed an individual deal with Lewis Hamilton. The Silicon Valley firm valued at roughly $9 billion wants the seven-time world champion to accelerate global recognition for its search platform. ‘Hamilton effect’ in action Perplexity’s vice-president Ryan Foutty revealed the company held talks with “several F1 teams,” including Red Bull and Aston Martin, before deciding “it was very clear that Lewis Hamilton was the best partner for us.” He added that Hamilton’s vast social-media reach means “the helmet branding exposure is significant.” Beyond stickers on a visor The agreement...
Full Story »
Full Story »
2mo ago from Formula1News.co.uk
0
You May Also Be Interested In...
Lewis Hamilton handed F1 2025 videogame blow
Lewis Hamilton’s upcoming appearance in the F1 25 video game has come...
2mo ago from Formula1News.co.uk
Lewis Hamilton ‘finished' claim compared with...
Four-time World Champion Alain Prost has leapt to Lewis Hamilton’s...
2mo ago from Formula1News.co.uk
Lewis Hamilton exposes Ferrari troubles after new...
Lewis Hamilton’s much-hyped move to Ferrari has quickly shifted from...
2mo ago from Formula1News.co.uk
Why Angela Cullen reunited with Lewis Hamilton at...
In a move that has excited fans and paddock insiders alike, Angela Cullen...
2mo ago from Formula1News.co.uk
Elsewhere On The Network
Popular On MGPToday.com
Why Alex Rins can't wait for Yamaha's V4 engine
No description available...
5h ago from Motorsport.com
Brazil replaces Argentina as 2026 MotoGP calendar...
The 2026 MotoGP calendar has officially been released and the new season...
2d ago from MotorsportWeek.c...
Brazilian GP replaces Argentina in 2026 MotoGP calendar
No description available...
2d ago from Motorsport.com
Luca Marini gets new Honda MotoGP deal for 2026
No description available...
5d ago from Motorsport.com
Popular On IndyCarToday.com
Pato O’Ward fastest in opening practice in Laguna...
Laguna Seca was the setting for IndyCar’s first practice session on...
14h ago from MotorsportWeek.c...
Arrow McLaren set to move into new race facility in...
Arrow McLaren has officially taken ownership of what will be its new...
1d ago from MotorsportWeek.c...
Arrow McLaren expands IndyCar operations with new...
No description available...
1d ago from Motorsport.com
Why Rinus VeeKay believes there's more to come after...
No description available...
3d ago from Motorsport.com
Popular On TotalWRC.com
Monaco GP circuit stage in frame for WRC comeback in...
No description available...
22h ago from Motorsport.com
How Oliver Solberg’s rapid WRC return shakes up...
No description available...
1w ago from Motorsport.com
Oliver Solberg stuns WRC field to lead Rally Estonia...
No description available...
1w ago from Motorsport.com
How WRC rivals reacted to Oliver Solberg's first...
No description available...
5d ago from Motorsport.com
Popular On GunnersToday.com
“There’s only one goalkeeper playing and we’ll...
David Raya has opened up on competition from compatriot Kepa Arrizabalaga...
52m ago from SportsKeeda.com
“We’re not here waiting and begging for players”...
Louis Saha believes that Arsenal-bound Viktor Gyokeres would have been...
32m ago from SportsKeeda.com
Arsenal latest: Gyokeres undergoes medical with...
No description available...
1h ago from SkySports.com
Flamengo closing in on deal to sign 27-year-old...
Brazilian giants Flamengo are closing in on a deal to sign Arsenal star...
2h ago from SportsKeeda.com
Comments
Hottest News
F1 2025 Belgian Grand Prix – Sprint Race Results
Red Bull Max Verstappen repelled the two McLaren... Read More »
2h ago from MotorsportWeek.com
Max Verstappen makes INCREDIBLE start after McLaren horror...
F1 champion Max Verstappen claimed the lead of... Read More »
2h ago from GPFans.com
FIA confirm flurry of vital Red Bull changes at Belgian...
A flurry of upgrades have been confirmed for Red... Read More »
51m ago from GPFans.com