News Details
Ferrari Announces Multi-Year IBM Sponsorship Ahead of Lewis Hamilton Move
Ferrari has announced a multi-year sponsorship deal with tech giant IBM, who will join the team as a “premium partner” starting January 1, 2025. This new partnership marks a fresh chapter for Ferrari as Lewis Hamilton makes his much-anticipated move from Mercedes. The collaboration with IBM follows Ferrari's earlier title sponsorship deal with Hewlett Packard announced ahead of the Miami Grand Prix. The Scuderia states that the IBM partnership aims to “redefine digital transformation” with a focus on enhancing fan experience and engagement both on and off the track. Ferrari clarified that IBM’s role as a “premium partner” will center on IT consulting, with both companies...
Full Story »
Full Story »
2h ago from Formula1News.co.uk
0
You May Also Be Interested In...
Ferrari's upturn encouraging Lewis Hamilton ahead of...
Lewis Hamilton has expressed that Ferrari's uptick in competitiveness has...
5d ago from MotorsportWeek.com
F1 veterans Alonso, Hamilton slam Pirelli wet tyres
Nov.4 Fernando Alonso has joined fellow Formula 1 veteran Lewis Hamilton...
4d ago from OneStopStrategy.com
Lewis Hamilton to demo Ayrton Senna's 1990 McLaren F1...
Lewis Hamilton has been confirmed as the mystery driver of the planned...
6d ago from MotorsportWeek.com
Lewis Hamilton pleads with F1 to improve wet running...
Lewis Hamilton has called on F1 to provide "better tyres" to...
5d ago from MotorsportWeek.com
Elsewhere On The Network
Popular On MGPToday.com
Espargaro "burned his hands" as Aprilia heat...
No description available...
14h ago from Motorsport.com
MotoGP opens ticket sales for Barcelona GP with...
No description available...
1d ago from Motorsport.com
Pirro to ride Di Giannantonio's Ducati in Barcelona GP...
No description available...
1d ago from Motorsport.com
How costly have sprint mistakes been in Bagnaia’s...
No description available...
1d ago from Motorsport.com
Popular On IndyCarToday.com
Shwartzman makes IndyCar switch with Prema for 2025
No description available...
2d ago from Motorsport.com
Robert Shwartzman announced for PREMA’s second...
PREMA has announced that Robert Shwartzman will pilot one of the two cars...
2d ago from MotorsportWeek.c...
Enzo Fittipaldi to run IndyCar test with McLaren later...
Arrow McLaren has announced that it will place Enzo Fittipaldi in one of...
6d ago from MotorsportWeek.c...
Enzo Fittipaldi to test with Arrow McLaren this month
No description available...
6d ago from Motorsport.com
Popular On TotalWRC.com
What Lancia needs to do to transform its rally return...
No description available...
1d ago from Motorsport.com
A Farewell Message from The Checkered Flag
After 15 years of motorsport coverage, TheCheckeredFlag.co.uk announces...
6d ago from TheCheckeredFlag...
Popular On GunnersToday.com
Declan Rice's toe gives Mikel Arteta a headache
Morning all. The news to start the day is that Declan Rice's absence from...
2h ago from Arseblog.com
Chelsea XI that last beat Arsenal at Stamford Bridge...
The Chelsea XI that last managed to beat London rivals Arsenal at Stamford...
8h ago from SoccerSouls.com
Man United 'handed' major Viktor Gyokeres boost as...
Paris Saint-Germain reportedly drop their interest in Manchester...
3m ago from SportsMole.co.uk
Man City transfer news: Pep Guardiola 'seriously...
Pep Guardiola's Manchester City are reportedly set to rival Ruben Amorim's...
15h ago from SportsMole.co.uk
Comments
Hottest News
Red Bull announce Perez release ahead of Las Vegas Grand...
Red Bull have made an announcement regarding... Read More »
1h ago from GPFans.com
F1 News Today: Red Bull announce NEW driver signing as...
Red Bull's junior team have announced the signing... Read More »
2h ago from GPFans.com
Red Bull Racing take Formula 1 back to South Africa after...
There hasn't been a Grand Prix in South Africa... Read More »
43m ago from GPBlog.com
