News Details
Ferrari Announces Multi-Year IBM Sponsorship Ahead of Lewis Hamilton Move
Ferrari has announced a multi-year sponsorship deal with tech giant IBM, who will join the team as a “premium partner” starting January 1, 2025. This new partnership marks a fresh chapter for Ferrari as Lewis Hamilton makes his much-anticipated move from Mercedes. The collaboration with IBM follows Ferrari's earlier title sponsorship deal with Hewlett Packard announced ahead of the Miami Grand Prix. The Scuderia states that the IBM partnership aims to “redefine digital transformation” with a focus on enhancing fan experience and engagement both on and off the track. Ferrari clarified that IBM’s role as a “premium partner” will center on IT consulting, with both companies...
Full Story »
Full Story »
1w ago from Formula1News.co.uk
0
You May Also Be Interested In...
Ferrari's upturn encouraging Lewis Hamilton ahead of...
Lewis Hamilton has expressed that Ferrari's uptick in competitiveness has...
2w ago from MotorsportWeek.com
F1 veterans Alonso, Hamilton slam Pirelli wet tyres
Nov.4 Fernando Alonso has joined fellow Formula 1 veteran Lewis Hamilton...
2w ago from OneStopStrategy.com
Lewis Hamilton to demo Ayrton Senna's 1990 McLaren F1...
Lewis Hamilton has been confirmed as the mystery driver of the planned...
2w ago from MotorsportWeek.com
Lewis Hamilton pleads with F1 to improve wet running...
Lewis Hamilton has called on F1 to provide "better tyres" to...
2w ago from MotorsportWeek.com
Elsewhere On The Network
Popular On MGPToday.com
Marc Marquez reveals his first impressions after...
Eight-time MotoGP champion Marc Marquez revealed his first impressions...
22h ago from MotorsportWeek.c...
Bagnaia: New Ducati GP25 a “huge” step forward...
No description available...
21h ago from Motorsport.com
Yamaha exceeded own expectations with updated M1 in...
No description available...
1d ago from Motorsport.com
Fabio Di Giannantonio reveals he won't be ‘100%'...
Fabio Di Giannantonio has provided a health update after his shoulder...
18h ago from MotorsportWeek.c...
Popular On IndyCarToday.com
Sting Ray Robb joins Juncos for 2025 IndyCar season
Juncos Hollinger Racing has announced that Sting Ray Robb will join the...
15h ago from MotorsportWeek.c...
Max Verstappen gets first taste of Acura GTP
Max Verstappen got his first taste of an Acura ARX-06 GTP car in a recent...
21h ago from MotorsportWeek.c...
Sting Ray Robb joins Juncos Hollinger Racing for 2025...
No description available...
16h ago from Motorsport.com
IndyCar hopefuls complete test day at Thermal Club
Six different drivers completed a private test day at The Thermal Club on...
1d ago from MotorsportWeek.c...
Popular On TotalWRC.com
Hyundai wants FIA to rethink 2025 air restrictor rule...
No description available...
1h ago from Motorsport.com
Tanak can fight “without hands tied” in WRC title...
No description available...
22h ago from Motorsport.com
How losing hybrid will affect WRC Rally1 cars in 2025
No description available...
2d ago from Motorsport.com
Toyota targets "almost perfect” Rally Japan to...
No description available...
1d ago from Motorsport.com
Popular On GunnersToday.com
Arsenal vs Nottingham Forest Prediction and Betting...
No description available...
1h ago from SportsKeeda.com
Three things from the training video
Morning. This is the worst day of the Interlull, when all the...
1h ago from Arseblog.com
Arsenal star emerges as perfect fit for Euro giants...
Arsenal left-back Oleksandr Zinchenko is reportedly emerging as a transfer...
1h ago from CaughtOffside.com
VIDEO: £85m Liverpool and Arsenal target abused as he...
West Ham ace, Mo Kudus, is seeing his 2024/25 season go from bad to worse,...
1h ago from CaughtOffside.com
Comments
Hottest News
FIA bans Ferrari, Mercedes ‘skid block' protections
Nov.21 Formula 1 has surprised the teams by... Read More »
2h ago from OneStopStrategy.com
McLaren announce team principal EXIT with official statement
McLaren have released an official statement... Read More »
16h ago from GPFans.com
Norris: I wasn’t outright ready to go up against...
McLaren's Lando Norris said he was probably not... Read More »
51m ago from GrandPrix247.com
