News Details
Ferrari Announces Multi-Year IBM Sponsorship Ahead of Lewis Hamilton Move
Ferrari has announced a multi-year sponsorship deal with tech giant IBM, who will join the team as a “premium partner” starting January 1, 2025. This new partnership marks a fresh chapter for Ferrari as Lewis Hamilton makes his much-anticipated move from Mercedes. The collaboration with IBM follows Ferrari's earlier title sponsorship deal with Hewlett Packard announced ahead of the Miami Grand Prix. The Scuderia states that the IBM partnership aims to “redefine digital transformation” with a focus on enhancing fan experience and engagement both on and off the track. Ferrari clarified that IBM’s role as a “premium partner” will center on IT consulting, with both companies...
Full Story »
Full Story »
8mo ago from Formula1News.co.uk
0
You May Also Be Interested In...
Ferrari's upturn encouraging Lewis Hamilton ahead of...
Lewis Hamilton has expressed that Ferrari's uptick in competitiveness has...
9mo ago from MotorsportWeek.com
F1 veterans Alonso, Hamilton slam Pirelli wet tyres
Nov.4 Fernando Alonso has joined fellow Formula 1 veteran Lewis Hamilton...
8mo ago from OneStopStrategy.com
Lewis Hamilton to demo Ayrton Senna's 1990 McLaren F1...
Lewis Hamilton has been confirmed as the mystery driver of the planned...
9mo ago from MotorsportWeek.com
Lewis Hamilton pleads with F1 to improve wet running...
Lewis Hamilton has called on F1 to provide "better tyres" to...
9mo ago from MotorsportWeek.com
Elsewhere On The Network
Popular On MGPToday.com
Liberty Media can’t follow its F1 play to boost...
No description available...
11h ago from Motorsport.com
Johann Zarco spends MotoGP summer break winning Suzuka...
No description available...
18h ago from Motorsport.com
Guenther Steiner finalizing purchase of Tech3 MotoGP...
No description available...
2d ago from Motorsport.com
Former F1 team principal Guenther Steiner set to take...
Former Haas Formula 1 team principal Guenther Steiner is finalising a...
2d ago from MotorsportWeek.c...
Popular On IndyCarToday.com
FOX Corporation acquires one-third stake in IndyCar...
No description available...
4d ago from Motorsport.com
FOX acquires 33% stake in Penske Entertainment, IndyCar
Fox Corporation, parent company of broadcast company FOX Sports, has...
4d ago from MotorsportWeek.c...
Colton Herta: IndyCar at Laguna Seca is a...
IndyCar’s latest visit to Laguna Seca produced rave reviews from...
5d ago from MotorsportWeek.c...
Alex Palou will not play it safe in Portland to secure...
No description available...
6d ago from Motorsport.com
Popular On TotalWRC.com
Sebastien Ogier sets sights on WRC 2025 title push
No description available...
19h ago from Motorsport.com
Kalle Rovanpera relieved to finally achieve...
No description available...
1d ago from Motorsport.com
Kalle Rovanperä hits the jackpot
Kalle Rovanperä and Jonne Halttunen finally won Rally Finland, laying to...
1d ago from MotorsportWeek.c...
WRC Rally Finland: Kalle Rovanpera takes historic home...
No description available...
1d ago from Motorsport.com
Popular On GunnersToday.com
Arsenal vs Villarreal Prediction and Betting Tips |...
Arsenal resume their pre-season tour with another club friendly this week...
7h ago from SportsKeeda.com
Former Arsenal and Chelsea star David Luiz completes...
Former Arsenal and Chelsea defender David Luiz has joined Pafos FC. The...
12h ago from SportsKeeda.com
Arsenal not alone in race to sign Jeremy Jacquet;...
Arsenal are not the only club eyeing a move for Jeremy Jacquet this...
14h ago from SportsKeeda.com
Thomas Partey close to joining Villarreal in week of...
t;li>Former Arsenal midfielder has denied rape chargesPartey has agreed...
15h ago from TheGuardian.com
Comments
Hottest News
Sky F1 pundit gets police escort after Hungarian GP
Sky F1 pundit Naomi Schiff was given a police... Read More »
9h ago from GPFans.com
Kelly Piquet goes quiet on social media and reveals the...
F1 champion Max Verstappen's partner Kelly Piquet... Read More »
6h ago from GPFans.com
Knives out for Horner in aftermath of sacking as Red Bull...
No description available... Read More »
17h ago from GrandPrix247.com
