News Details
Ferrari Announces Multi-Year IBM Sponsorship Ahead of Lewis Hamilton Move
Ferrari has announced a multi-year sponsorship deal with tech giant IBM, who will join the team as a “premium partner” starting January 1, 2025. This new partnership marks a fresh chapter for Ferrari as Lewis Hamilton makes his much-anticipated move from Mercedes. The collaboration with IBM follows Ferrari's earlier title sponsorship deal with Hewlett Packard announced ahead of the Miami Grand Prix. The Scuderia states that the IBM partnership aims to “redefine digital transformation” with a focus on enhancing fan experience and engagement both on and off the track. Ferrari clarified that IBM’s role as a “premium partner” will center on IT consulting, with both companies...
Full Story »
Full Story »
8mo ago from Formula1News.co.uk
0
You May Also Be Interested In...
Ferrari's upturn encouraging Lewis Hamilton ahead of...
Lewis Hamilton has expressed that Ferrari's uptick in competitiveness has...
8mo ago from MotorsportWeek.com
F1 veterans Alonso, Hamilton slam Pirelli wet tyres
Nov.4 Fernando Alonso has joined fellow Formula 1 veteran Lewis Hamilton...
8mo ago from OneStopStrategy.com
Lewis Hamilton to demo Ayrton Senna's 1990 McLaren F1...
Lewis Hamilton has been confirmed as the mystery driver of the planned...
8mo ago from MotorsportWeek.com
Lewis Hamilton pleads with F1 to improve wet running...
Lewis Hamilton has called on F1 to provide "better tyres" to...
8mo ago from MotorsportWeek.com
Elsewhere On The Network
Popular On MGPToday.com
Marc Marquez tops opening MotoGP practice at the...
Marc Marquez opened his quest for a tenth MotoGP victory at the...
2h ago from MotorsportWeek.c...
MotoGP German GP: Alex Marquez clears medical checks...
No description available...
3h ago from Motorsport.com
Yamaha’s V4 is two seconds a lap slower than current...
No description available...
3h ago from Motorsport.com
Why Assen Moto2 winner Diogo Moreira is in pole...
No description available...
3h ago from Motorsport.com
Popular On IndyCarToday.com
David Malukas braces for the “toughest weekend” of...
No description available...
3h ago from Motorsport.com
Pietro Fittipaldi is fueled by 5-Hour Energy and lots...
No description available...
1d ago from Motorsport.com
How Scott Dixon pulled off another fuel-saving...
No description available...
2d ago from Motorsport.com
Scott Dixon bet on two stop strategy after he saw...
Scott Dixon took victory in Sunday’s IndyCar race from Mid-Ohio,...
4d ago from MotorsportWeek.c...
Popular On TotalWRC.com
The biggest challenges Red Bull faces after sacking...
No description available...
1h ago from Motorsport.com
Emil Frey boss suspicious DTM rivals are illegally...
No description available...
3h ago from Motorsport.com
MotoGP German GP: Alex Marquez clears medical checks...
No description available...
3h ago from Motorsport.com
Company that makes NASCAR Martinsville grandfather...
No description available...
3h ago from Motorsport.com
Popular On GunnersToday.com
Arsenal target misses training session with current...
Swedish striker Viktor Gyokeres has not turned up for pre-season training...
1h ago from CaughtOffside.com
'Arteta Out' graffiti appears outside the Emirates as...
An Arsenal fan has filmed some defaced murals near the Emirates Stadium...
2h ago from CaughtOffside.com
'Closing in' – Fabrizio Romano clarifies major...
Arsenal winger Leandro Trossard may reportedly not be heading for a...
2h ago from CaughtOffside.com
Episode 836 – Going Mad-ueke
Welcome to another episode of the Arsecast – the Arsenal podcast. In...
1h ago from Arseblog.com
Comments
Hottest News
Ecclestone: Horner was just an idiot
Former Formula 1 supremo Bernie Ecclestone... Read More »
2h ago from GrandPrix247.com
F1: 'He was just an idiot,' says Bernie
Former F1 supremo, Bernie Ecclestone, appears to... Read More »
55m ago from Pitpass.com
Leclerc: Ferrari doesn’t need to fit 2026 car around...
Charles Leclerc believes there is no need for... Read More »
45m ago from F1i.com