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F1 launches into multi-year partnership with Hot Wheels
Formula 1 and Hot Wheels announced on Wednesday that the two parties have entered into a multi-year partnership. Hot Wheels, a Mattel brand formed in 1968, has grown into the world-leading provider of small-scale die-cast model cars and in 2023 its offering of 1:64 models was the most-sold toy around the globe. Hot Wheels models […]
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