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How Stake is changing the world of Formula 1
The 2024 Formula One season is poised to usher in a thrilling new era with the emergence of the Stake F1 Team, a groundbreaking collaboration between the world of motorsport and Stake, a prominent betting, entertainment, and lifestyle brand. In a move that defies convention, Stake has secured exclusive naming rights for the team, redefining the role of sponsors in Formula One. Having previously partnered with the team in 2023, Stake is now set to take center stage as the exclusive Title Partner for both the 2024 and 2025 seasons. This unprecedented partnership marks a significant departure from traditional sponsorship models and introduces a fresh brand presence to the Formula One scene....
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9mo ago from Formula1News.co.uk
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