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Alfa Romeo renews naming rights deal with Sauber
Sauber will continue to be known as Alfa Romeo The Sauber Formula 1 team will continue to be known as Alfa Romeo for the near future after inking a new branding agreement with the auto manufacturer. Since 2018 the Swiss based squad has adopted the Alfa Romeo moniker, with the new deal extending that in a ‘multi-year agreement’. In May, team boss Frederic Vasseur revealed discussions regarding the extension were ongoing, and that he was hopeful of a successful conclusion. That has now been confirmed, with the Sauber squad to carry on under the Alfa Romeo banner. “We are delighted to be announcing the extension of this partnership,” said Vasseur. “Alfa Romeo have been an incredible...
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3y ago from SpeedCafe.com
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