News Details
Daimler boss wants to see Mercedes F1 make a profit
It's often said that that the way to make a small fortune in Formula 1 is to start with a big fortune, but Daimler is looking to change that adage and put its championship-winning Mercedes team into profitability. In recent seasons the team is reported to have spent over $400m per season to clinch the constructors title over a record seven consecutive occasions. That's offset by its value in advertising for the brand and by the development of in-house technical expertise. But this year sees a spending cap being introduced to the sport. It limits the teams to an operating budget of no more than $145m which will be further reduced over the next two seasons. With lower costs, Daimler is now...
Full Story »
Full Story »
You May Also Be Interested In...
Daimler CEO clarifies choice for INEOS: "Win-win...
In February 2020, Mercedes announced that they had attracted a new main...
4y ago from GPBlog.com
Jordan: If I were Daimler's boss, I would show Lewis...
While Lewis Hamilton has yet to sign an extension with Mercedes, former...
4y ago from GrandPrix247.com
Daimler target profitable Mercedes F1 team
Daimler chairman Ola Källenius hopes INEOS's investment, combined with...
4y ago from PlanetF1.com
‘The World Is On Fire’: Ex-F1 Driver Lambasts...
Sir Lewis Hamilton and Mercedes have failed to agree terms of a...
4y ago from Formula1News.co.uk
Elsewhere On The Network
Popular On MGPToday.com
Jorge Martin set to return at Czech MotoGP weekend...
Reigning MotoGP champion Jorge Martin is set to return to action at the...
7h ago from MotorsportWeek.c...
Maverick Vinales: ‘It was a big mistake’ to reject...
Maverick Vinales admitted it was a “big mistake” to reject offers...
1d ago from MotorsportWeek.c...
Lorenzo lands front row Start for Indianapolis GP
No description available...
1d ago from Motorsport.com
Marquez and Pedrosa complete perfect 1-2 in qualifying...
No description available...
1d ago from Motorsport.com
Popular On IndyCarToday.com
Pietro Fittipaldi is fueled by 5-Hour Energy and lots...
No description available...
1d ago from Motorsport.com
How Scott Dixon pulled off another fuel-saving...
No description available...
2d ago from Motorsport.com
Scott Dixon bet on two stop strategy after he saw...
Scott Dixon took victory in Sunday’s IndyCar race from Mid-Ohio,...
3d ago from MotorsportWeek.c...
IndyCar Mid-Ohio – Race Results
IndyCar visited Mid-Ohio over the weekend for Honda’s home event and a...
3d ago from MotorsportWeek.c...
Popular On TotalWRC.com
Saudi’s first female racer welcomes a new future for...
No description available...
1d ago from Motorsport.com
F1 celebrates historic milestone with big events and...
No description available...
1d ago from Motorsport.com
Dermot O’Leary to host the 2025 Autosport Awards
No description available...
1d ago from Motorsport.com
Wickens: Taking the next step on the comeback trail
No description available...
1d ago from Motorsport.com
Popular On GunnersToday.com
Fabrizio Romano reveals key meeting over Arsenal...
Transfer expert Fabrizio Romano has provided an update on the future of...
3h ago from CaughtOffside.com
Arsenal step up pursuit of Premier League playmaker...
Arsenal are expected to formally approach Crystal Palace to open...
3h ago from CaughtOffside.com
Arsenal supporters start petition to stop club from...
Arsenal fans have reportedly started a petition to stop the north London...
1h ago from SportsKeeda.com
New signing profile: Christian Norgaard
Following the arrival of Martin Zubimendi, Arsenal continued their...
3h ago from Arseblog.com
Comments
Hottest News
Helmut Marko breaks silence following Christian Horner...
Helmut Marko has released a statement following... Read More »
5h ago from RacingNews365.com
Report: Jos Verstappen and Horner “heated exchange” at...
Despite recent signs of reconciliation, tensions... Read More »
2h ago from GrandPrix247.com
Christian Horner handed surprising vote of confidence...
Well, here's a turn up for the book as Christian... Read More »
1h ago from RacingNews365.com