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Insight: Formula E flirtation manifests McLaren's development

As McLaren continues to break away from the trenches that encapsulated its darkest days in Formula 1’s turbo hybrid era, the announcement that it has signed an option to join the Formula E grid shows the historical team is playing an increasingly prominent role in major motorsport categories. A potential expansion to Formula E, as a team rather than as a supplier as it is now, only further gauges McLaren’s plans as a racing brand going forward as it continues to distribute itself with an eye on success. Off-track the brand’s reputation has altered further, assisted by showing the relationship between Lando Norris and the outgoing Carlos Sainz, with the Spaniard replaced by the...
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