News Details
RIP John Hogan: Sponsorship trailblazer dies aged 76
Formula 1 sponsorship trailblazer John Hogan died of a COVID-19 related illness on Sunday aged 76. The former Philip Morris head of sponsorship was one of the first people to popularise advertising and marketing within the sport, putting together iconic and historic deals between Marlboro and leading teams such as Ferrari and McLaren that influenced the sport forever At one point 40% of the F1 grid bore the Marlboro branding with driver deals and full team sponsorships. His influence in that respect is still felt today, albeit low-key as the man was himself. His legacy continues as Ferrari continue to be well backed by Philip Morris money to this day, while the racing business models and...
Full Story »
Full Story »
3y ago from GrandPrix247.com
0
You May Also Be Interested In...
A salute to John Hogan - F1's original Marlboro man
Former Marlboro marketing boss John Hogan sadly died on Sunday at the age...
3y ago from F1i.com
Marko: Vettel's problems started at Hockenheim 2018
For many fans and neutrals, Sebastian Vettel's fall from grace as a top...
3y ago from GrandPrix247.com
Marko: Russell never an option for Red Bull
Red Bull adviser Helmut Marko has revealed that George Russell was never...
3y ago from GrandPrix247.com
Vettel 'insecurity' and fall rooted in Hockenheim...
Red Bull motorsport boss Helmut Marko believes that Sebastian Vettel's...
3y ago from F1i.com
Elsewhere On The Network
Popular On MGPToday.com
Game of Thrones star Emilia Clarke to reveal new...
No description available...
15h ago from Motorsport.com
MotoGP Barcelona GP: Bagnaia leads Bezzecchi in second...
No description available...
18h ago from Motorsport.com
Quartararo explains why he's Yamaha's traction control...
No description available...
14h ago from Motorsport.com
Francesco Bagnaia tops the timesheets in Barcelona...
Francesco Bagnaia topped the timesheets in the second MotoGP practice in...
18h ago from MotorsportWeek.c...
Popular On IndyCarToday.com
Despite three IndyCar titles, Palou feels incomplete...
No description available...
1d ago from Motorsport.com
Penske Entertainment buys Grand Prix of Long Beach
No description available...
1d ago from Motorsport.com
Penske purchases Grand Prix Association of Long Beach
Penske Entertainment announced Thursday that it has acquired the Grand...
1d ago from MotorsportWeek.c...
AJ Foyt technical director Michael Cannon leaves team
Michael Cannon, AJ Foyt Racing’s revered engineer and technical...
3d ago from MotorsportWeek.c...
Popular On TotalWRC.com
WRC drops hybrid power as part of 2025 Rally1 refresh
No description available...
17h ago from Motorsport.com
Croatia strikes new deal to rejoin WRC in 2026
No description available...
1d ago from Motorsport.com
Hyundai's 2025 WRC car will feature "reasonable...
No description available...
4d ago from Motorsport.com
What Lancia needs to do to transform its rally return...
No description available...
1w ago from Motorsport.com
Popular On GunnersToday.com
Manchester United suffer blow in pursuit of...
No description available...
49m ago from SportsKeeda.com
Short and hard
It's an Interlull Saturday. There's not a lot going on. This will be quite...
49m ago from Arseblog.com
Exclusive: Dynamic La Liga duo could force Arsenal's...
Mikel Arteta's Arsenal side have slipped off the pace in the Premier...
2h ago from CaughtOffside.com
Arsenal and Liverpool eye £85m release clause in...
Arsenal and Liverpool are believed to be considering a move for West Ham...
14h ago from CaughtOffside.com
Comments
Hottest News
Andretti reveals ‘news and changes’ to come regarding...
Mario Andretti has revealed "news and... Read More »
39m ago from MotorsportWeek.com
F1 star set for EARLY team switch in 2024
A Formula 1 driver transfer is set to materialise... Read More »
1h ago from GPFans.com
The updated 2026 rules will lead to 'more convincing...
With Formula One set to introduce an all-new... Read More »
49m ago from F1Technical.net
