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Mercedes plan for stronger link to AMG brand
Mercedes' AMG brand is set to become a more prominent name in Formula 1 in 2021, with the relationship set to be 'intensified'. The AMG brand has been a part of Mercedes' official team name ever since the 2012 season but, as part of the new strategy put forward to Mercedes investors in a recent conference call, the two brands are set to forge closer ties from next season. As first reported by Auto Motor und Sport, the new strategic vision is as follows: ‘AMG is ready for the next stage with the electrification of its portfolio from 2021. ‘The sub-brand's association with Formula 1 is to be intensified in the coming year in order to give greater emphasis to its identity as a...
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4y ago from PlanetF1.com
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