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Renault F1 team could be rebranded 'Alpine'

Renault's F1 team could be set for a change of identity after team boss Cyril Abiteboul's nomination at the head of the French manufacturer's Alpine brand. Ahead of this weekend's Italian Grand Prix, Groupe Renault announced a restructuring of four of its brands into separate unites: Renault, Dacia, Alpine and New Mobility. "The objective would be to give each business unit an autonomous organization," stated Renault on Thursday. "This project aims to create a simpler and more results-oriented organization, while strengthening the cohesion, motivation and sense of belonging of the teams thus grouped by brands." Abiteboul has been put in charge of the ‘creation,...
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4y ago from F1i.com 0
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