News Details
Carey: Signing new sponsors 'harder' than expected
Formula One chief executive Chase Carey says that finding new corporate sponsors for the sport has proved to be "slower and harder" than expected. But he insists that interest in the championship is growing as Liberty Media works hard to grow F1's global profile with significant investment in promotion and digital media. "This is a unique sport, with passionate fans,”, Carey said this week. “It is sport that differentiates itself from other sports, given its marriage to technology and the nature and global aspect of the sport. “In a world increasingly commoditised and fragmented, events that rise above are increasingly valued," he added. FIA president Todt wants...
Full Story »
Full Story »
You May Also Be Interested In...
Carey: Interest from sponsors on a 'steady rise'
Almost from the day Liberty Media took control of F1 in early 2017,...
5y ago from Pitpass.com
F1 chief adamant sponsor interest in series is growing
Formula 1 chief Chase Carey says the sport has rising interest from...
5y ago from MotorsportWeek.com
Ferrari reveal why they would veto Toto Wolff as F1 CEO
Rumours have been swirling around recently regarding Toto Wolff and Chase...
5y ago from GPBlog.com
Carey sees room for ‘a couple more' races
F1 CEO Chase Carey remains mindful of stretching the calendar too far,...
5y ago from PlanetF1.com
Elsewhere On The Network
Popular On MGPToday.com
How 2025 became Marc Marquez’s most dominant MotoGP...
No description available...
21h ago from Motorsport.com
Unpacking the art of value betting in MotoGP
Value betting in MotoGP is a strategic blend of data analysis,...
1d ago from MotorsportWeek.c...
Why Alex Rins can't wait for Yamaha's V4 engine
No description available...
4d ago from Motorsport.com
Luca Marini gets new Honda MotoGP deal for 2026
No description available...
1w ago from Motorsport.com
Popular On IndyCarToday.com
Alex Palou will not play it safe in Portland to secure...
No description available...
17h ago from Motorsport.com
IndyCar Laguna Seca – Race Results
IndyCar traveled clear across the country since last weekend’s race,...
2d ago from MotorsportWeek.c...
Colton Herta praises IndyCar's delayed cautions;...
No description available...
1d ago from Motorsport.com
The winners and losers from IndyCar’s Grand Prix of...
No description available...
2d ago from Motorsport.com
Popular On TotalWRC.com
How Oliver Solberg’s rapid WRC return shakes up...
No description available...
1w ago from Motorsport.com
Monaco GP circuit stage in frame for WRC comeback in...
No description available...
4d ago from Motorsport.com
Oliver Solberg stuns WRC field to lead Rally Estonia...
No description available...
1w ago from Motorsport.com
How WRC rivals reacted to Oliver Solberg's first...
No description available...
1w ago from Motorsport.com
Popular On GunnersToday.com
Arsenal ready to sell 'incredible' first-team star to...
Arsenal could look to cash in on the Belgian attacker Leandro Trossard...
32m ago from CaughtOffside.com
“There was no need for this story” - Sporting star...
Manchester United target Pedro Gonçalves has revealed that he spoke to...
2h ago from SportsKeeda.com
What's left?
Good morning. I'm back in Dublin and I've had a decent night's sleep, so I...
2h ago from Arseblog.com
Agreement reached: Liverpool beat Arsenal to the...
Liverpool have secured a deal to sign promising young striker Will Wright...
4h ago from CaughtOffside.com
Comments
Hottest News
Breaking: Audi announces title sponsor for new F1 team
Audi is joining F1 in 2026, and has bagged a new... Read More »
3h ago from RacingNews365.com
McLaren outlines key deciding factor in Piastri-Norris...
McLaren team principal Andrea Stella has revealed... Read More »
42m ago from F1i.com
F1: Audi gets a title sponsor
Audi and Revolut join forces as Revolut become... Read More »
42m ago from Pitpass.com
