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McLaren livery to stay ‘recognisable' – CEO Brown
Aug.28 McLaren has unveiled Mastercard as its first title sponsor in more than a decade – but CEO Zak Brown insists the famous papaya livery will remain. 'Don't worry, the car will remain recognisable,' he told Dutch newspaper Algemeen Dagblad at the Amsterdam launch. The deal, thought to be worth a whopping $100 million per season, could be the largest sponsorship agreement in Formula 1 history and certainly in McLaren's. It is also the first title sponsorship since Vodafone departed the team in 2013. Brown said the partnership was framed with fans in mind. McLaren's official release opened with the line 'There is no one more important to us than our awesome fans' and featured...
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8mo ago from OneStopStrategy.com
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