News Details
AI firm announces Lewis Hamilton deal
AI answer-engine Perplexity abandoned plans to back an entire Formula 1 team and instead signed an individual deal with Lewis Hamilton. The Silicon Valley firm valued at roughly $9 billion wants the seven-time world champion to accelerate global recognition for its search platform. ‘Hamilton effect’ in action Perplexity’s vice-president Ryan Foutty revealed the company held talks with “several F1 teams,” including Red Bull and Aston Martin, before deciding “it was very clear that Lewis Hamilton was the best partner for us.” He added that Hamilton’s vast social-media reach means “the helmet branding exposure is significant.” Beyond stickers on a visor The agreement...
Full Story »
Full Story »
8mo ago from Formula1News.co.uk
0
You May Also Be Interested In...
Lewis Hamilton handed F1 2025 videogame blow
Lewis Hamilton’s upcoming appearance in the F1 25 video game has come...
8mo ago from Formula1News.co.uk
Lewis Hamilton ‘finished' claim compared with...
Four-time World Champion Alain Prost has leapt to Lewis Hamilton’s...
8mo ago from Formula1News.co.uk
Lewis Hamilton exposes Ferrari troubles after new...
Lewis Hamilton’s much-hyped move to Ferrari has quickly shifted from...
8mo ago from Formula1News.co.uk
Why Angela Cullen reunited with Lewis Hamilton at...
In a move that has excited fans and paddock insiders alike, Angela Cullen...
8mo ago from Formula1News.co.uk
Elsewhere On The Network
Popular On MGPToday.com
Rival MotoGP teams offering "a lot of money"...
No description available...
4h ago from Motorsport.com
Ducati anticipates ‘2024 version’ of Francesco...
Ducati Team Manager Davide Tardozzi is “very confident” Francesco...
1d ago from MotorsportWeek.c...
Marc Marquez admits ‘my body will force me to retire...
No description available...
1d ago from Motorsport.com
Honda completes another test with 2027 bike as Ducati...
No description available...
1d ago from Motorsport.com
Popular On IndyCarToday.com
Long Beach to bring in new leadership for iconic event
Organizers of the annual Grand Prix of Long Beach event have announced...
2d ago from MotorsportWeek.c...
Grand Prix of Long Beach set for leadership change
No description available...
2d ago from Motorsport.com
Pato O’Ward joined by F2 champion in McLaren F1...
McLaren has announced its driver development program lineup for 2026,...
2d ago from MotorsportWeek.c...
Kucharczyk set for 2026 Indy NXT run with HMD
No description available...
3d ago from Motorsport.com
Popular On TotalWRC.com
Sebastien Loeb after 13 Dakar punctures: Cars now...
No description available...
5h ago from Motorsport.com
Nani Roma: Dakar 2026 at 'F1 level' after close fight
No description available...
23h ago from Motorsport.com
Dakar 2026: Dacia edges Ford and Toyota as Nasser...
No description available...
1d ago from Motorsport.com
Luciano Benavides defeats Ricky Brabec by two seconds...
No description available...
1d ago from Motorsport.com
Popular On GunnersToday.com
'I saw it live, I saw it here. I saw it now again' -...
Arsenal manager Mikel Arteta believes his side were denied a clear penalty...
3h ago from SportsKeeda.com
Nottingham Forest 0-0 Arsenal: Gunners misfire to...
Match report – Player ratings – Arteta reaction – Quotes...
7h ago from Arseblog.com
Arsenal star Declan Rice's X-rated reaction after...
Declan Rice was pissed following Arsenal’s 0-0 draw against Nottingham...
10h ago from SportsKeeda.com
Nottingham Forest 0-0 Arsenal: Premier League – live...
points were shared on an evening when Arsenal extended their lead at the...
20h ago from TheGuardian.com
Comments
Hottest News
Red Bull make amusing mistake in F1 promotional video
Red Bull Racing shared the team's new team... Read More »
1h ago from RacingNews365.com
F1 heading for 'crazy scenes' with major car changes
The F1 cars are undergoing major changes this... Read More »
33m ago from RacingNews365.com
Red Bull accuses Mercedes of fuelling its own power unit...
Red Bull has cast doubt on claims that Mercedes... Read More »
2h ago from MotorsportWeek.com
