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AI firm announces Lewis Hamilton deal
AI answer-engine Perplexity abandoned plans to back an entire Formula 1 team and instead signed an individual deal with Lewis Hamilton. The Silicon Valley firm valued at roughly $9 billion wants the seven-time world champion to accelerate global recognition for its search platform. ‘Hamilton effect’ in action Perplexity’s vice-president Ryan Foutty revealed the company held talks with “several F1 teams,” including Red Bull and Aston Martin, before deciding “it was very clear that Lewis Hamilton was the best partner for us.” He added that Hamilton’s vast social-media reach means “the helmet branding exposure is significant.” Beyond stickers on a visor The agreement...
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11mo ago from Formula1News.co.uk
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