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Lenovo seals global partnership deal with Formula 1
© XPB Michael Delaney
05/09/2024 at 18:4305/09/2024 at 20:09 Formula 1 has unveiled Lenovo as its newest global partner, a deal that will see the tech giant also become the title sponsor of two Grands Prix starting from the 2025 season. After serving as an official partner, Lenovo is now stepping up into the big leagues, joining major sponsors like Aramco, Heineken, Qatar Airways, and American Express. As part of the agreement, Motorola, a subsidiary of the Chinese multinational technology company, will become F1’s global smartphone sponsor, while Lenovo will also “provide F1 with state-of-the-art technology devices, solutions and services to support the delivery of Grands...
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