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Ferrari adds chief racing revenue officer to F1 management
Ferrari has appointed former AC Milan commercial boss Lorenzo Giorgetti to the newly-created position of chief racing revenue officer at the Scuderia. Prior to joining top soccer team AC Milan, Giorgetti led for a decade the commercial management of RCS Media Group's sports division. At Ferrari, the Italian's mission will consist in managing and sustaining the Italian outfit's commercial growth while boosting long-term relations with sponsors across all racing activities. Ferrari chairman John Elkann with company CEO Benedetto Vigna "We are delighted to welcome Lorenzo as our Chief Racing Revenue Officer," commented Ferrari CEO, Benedetto Vigna. "With his experience and...
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