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McLaren open to title sponsor deal, under two conditions
McLaren Racing boss Zak Brown wouldn't say no a title sponsor deal for the Woking-based outfit in the future, but two non-negotiable conditions would apply. McLaren enjoyed its last title sponsorship deal in F1 in 2013 with British multinational telecommunications company Vodafone. Since, the team has relied on multiple secondary commercial deals, the number of which increased under Brown's stewardship at McLaren, thanks to the American leveraging his expertise and network as a motorsports marketing guru. Title sponsorship deals and their high fees are no longer as widespread in F1 as they used to be, a change that likely reflects, among other things, the transformation of the media...
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