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Alfa Romeo and Sauber announce new multi-year deal
Alfa Romeo has retained the naming rights to the Sauber Formula 1 team with the two historic brands announcing a new multi-year partnership. The two forces have been working together since 2018 and will continue to do so for the foreseeable future following a special announcement ahead of the British Grand Prix weekend at Silverstone. Part of the joint statement read that ‘the renewal of this relationship represents a new exciting chapter in the long and prestigious motorsport history for two brands with an impressive racing heritage that includes success in Formula One, sportscars and touring cars, among others. ‘The partnership has set ambitious objectives for progressive...
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