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Alonso "a brand in himself" - Renault CEO de Meo
New Renault CEO Luca de Meo believes Fernando Alonso will be an integral "asset " for Alpine's foray into Formula 1 due to him being "a brand in himself." Alonso returns to F1 next season after a two-year hiatus to replace Daniel Ricciardo, who will move to McLaren. Article continues under video At Monza ahead of the recent Italian Grand Prix, it was revealed Renault would be rebranded Alpine - a sub-division of the manufacturer's portfolio - in order to rebuild the profile of one of France's most beloved historic brands. When asked for his thoughts about using Alonso as a marketing tool, De Meo responded: "We think 'Well, that's why we hired him'. "I know,...
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5y ago from GPFans.com
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