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No-fans Bahrain Grand Prix might not be all bad news
Formula 1’s unprecedented decision to hold the Bahrain Grand Prix without spectators due to the coronavirus outbreak could ultimately boost viewing figures for the March 22 race, according to sports analytics firm Nielsen. The floodlit second round of the season, after Sunday’s Australian opener in Melbourne, fills a prime evening slot for European television audiences. Nigel Geach, senior vice president of global motorsports at Nielsen Sports, agreed “within reason” that even adversity could benefit the sport by keeping it in the public conversation. “When (Brazilian Ayrton) Senna died in 1994, the audience figures for the next race rose dramatically. And that wasn’t because...
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