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Stroll: Aston Martin tie-up great transformation, more value

Lance Stroll says the Aston Martin rebranding in the pipeline for Racing Point will help transform the team and provide greater value and attraction. Team owner Lawrence Stroll, Lance’s father, has become a minority shareholder in Aston Martin after agreeing a £182 million deal earlier this year which has paved the way for the British car brand to rename the Racing Point F1 team. While any rebranding won’t arrive until 2021 at the earliest, following the launch of the 2020 BWT Racing Point team in Austria, Stroll already sees the clear benefits of being associated to the Aston Martin brand. “It is my dad’s project. Obviously I talk to my dad so we have spoken about it. It is very...
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6y ago from Crash.net 0
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