News Details
Carey: Signing new sponsors 'harder' than expected
Formula One chief executive Chase Carey says that finding new corporate sponsors for the sport has proved to be "slower and harder" than expected. But he insists that interest in the championship is growing as Liberty Media works hard to grow F1's global profile with significant investment in promotion and digital media. "This is a unique sport, with passionate fans,”, Carey said this week. “It is sport that differentiates itself from other sports, given its marriage to technology and the nature and global aspect of the sport. “In a world increasingly commoditised and fragmented, events that rise above are increasingly valued," he added. FIA president Todt wants...
Full Story »
Full Story »
You May Also Be Interested In...
Carey: Interest from sponsors on a 'steady rise'
Almost from the day Liberty Media took control of F1 in early 2017,...
5y ago from Pitpass.com
F1 chief adamant sponsor interest in series is growing
Formula 1 chief Chase Carey says the sport has rising interest from...
5y ago from MotorsportWeek.com
Ferrari reveal why they would veto Toto Wolff as F1 CEO
Rumours have been swirling around recently regarding Toto Wolff and Chase...
5y ago from GPBlog.com
Carey sees room for ‘a couple more' races
F1 CEO Chase Carey remains mindful of stretching the calendar too far,...
5y ago from PlanetF1.com
Elsewhere On The Network
Popular On MGPToday.com
Fabio Quartararo reveals Yamaha is still “missing...
Fabio Quartararo revealed Yamaha was still “missing quite a lot” from...
13h ago from MotorsportWeek.c...
Why the numbers show Aprilia’s threat to Ducati is...
No description available...
13h ago from Motorsport.com
Maverick Vinales announces partnership with former...
Maverick Vinales has announced that he will be working with five-time...
14h ago from MotorsportWeek.c...
Maverick Vinales signs Jorge Lorenzo as performance...
No description available...
15h ago from Motorsport.com
Popular On IndyCarToday.com
Alex Palou’s Indy 500 win immortalized on...
Alex Palou’s likeness has been added to the iconic Borg-Warner Trophy,...
2d ago from MotorsportWeek.c...
Ryan Hunter-Reay joins Arrow McLaren for 2026...
No description available...
1w ago from Motorsport.com
Ryan Hunter-Reay joins Arrow McLaren for 2026 Indy 500
Arrow McLaren has announced that veteran Ryan Hunter-Reay will join the...
1w ago from MotorsportWeek.c...
Popular On TotalWRC.com
Why Lancia is returning to WRC in Rally2 and what it...
No description available...
2d ago from Motorsport.com
How Adrien Fourmaux’s WRC Japan exit proves mental...
No description available...
4d ago from Motorsport.com
Hyundai already working on “Plan B” for 2026 WRC...
No description available...
1w ago from Motorsport.com
Popular On GunnersToday.com
Report: Arsenal told to pay £44 million for 15-G/A...
Arsenal have joined the race to sign the Bundesliga striker Serhou...
7h ago from CaughtOffside.com
Real Madrid could offer between 120-150 million for...
Arsenal attacker Bukayo Saka has been linked with Real Madrid in recent...
8h ago from CaughtOffside.com
Elba meets Eze! Pair discuss joining Arsenal, NLD,...
Actor Idris Elba sits down with Arsenal's Eberechi Eze to discuss his move...
10h ago from SkySports.com
Sources: 'Open' situation as Arsenal & Liverpool...
Arsenal and Liverpool are keeping an eye on Jean-Philippe Mateta amid some...
15h ago from CaughtOffside.com
Comments
Hottest News
F1 2025 Las Vegas Grand Prix – FP3 Results
George Russell topped the final practice session... Read More »
3h ago from MotorsportWeek.com
LIVE: 2025 F1 Las Vegas Grand Prix - Qualifying
Follow along with all the action live from... Read More »
1h ago from RacingNews365.com
FIA’s Tombazis lays out the case for ‘more exciting...
Formula 1’s 2026 regulation reset has been... Read More »
38m ago from F1i.com
