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Renault partners with Chinese online retail giant
Renault and Alibaba's Tmall will partner for the 2018 World Championship season, with the logo of the Chinese B2C marketplace - the iconic Tmall Cat - being displayed prominently on the R.S. 18. China, a strategic market for Groupe Renault, is the top priority in the company's new mid-term plan, 'Drive the Future.' The Chinese joint venture, Dongfeng Renault Automotive Company, has set a target of 400,000 passenger cars sales by 2022 based on nine local models. 'One of the key objectives of returning to Formula 1 was to leverage its global platform for Groupe Renault,' said Cyril Abiteboul. 'China has been identified as a market of strategic importance and partnering with high-profile...
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7y ago from Pitpass.com
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