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F1 Audience Increases in First Year of Liberty Media Input
Formula 1 has been named the fastest-growing sport on social media, while the sport also saw rising viewing figures across the globe. Figures show the cumulative TV audience across the top twenty regions grew 6.2% to a staggering 1.4 billion for all broadcasts last year, with live viewers increasing by 1%. The four most-watched regions of Italy, Brazil, the UK and Germany all experienced an increase in figures, though it was Italy who grew the most. A competitive Ferrari got Italy's attention, as TV audiences galloped up 19.1% to watch the prancing horse. Brazil saw a 13.4% growth, the UK was at 3.9% and, despite not having a Grand Prix this year, Germany's numbers grew by 0.9%. Social...
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7y ago from TheCheckeredFlag.co.uk
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