News Details
How F1 aims to turn you into an 'Excitable'
Formula 1's new owners are pushing on with their research-based approach to fanbase growth and market expansion - and the first results of that research could offer a glimpse at the sport's long-term strategy. F1 is a sport that has been developed largely on instinct; Bernie Ecclestone expanded the calendar and made TV deals based on his years of wheeling and dealing and on hunches about emerging markets. The new owners of F1 have a much more scientific approach and know that, if they are to grow the sport, they need to understand their fans better. Why have lapsed fans drifted off, for example, and can they can be re-engaged? And what are non-fans turned away by? So one of the first hires...
Full Story »
Full Story »
8y ago from Motorsport.com
0
You May Also Be Interested In...
China secures its F1 future with new three-year deal
Formula 1 will return to Shanghai for the next three years as the sport's...
8y ago from F1i.com
Steiner: The sport needs a budget cap
As its titanic midfield battle continues - in terms of the fight for...
8y ago from Pitpass.com
Vettel vows not to change his approach
Despite crashing out of the Singapore GP after a dubious start –...
8y ago from PlanetF1.com
N replaces NBC as F1 broadcaster in the US
The NBC Sports Group has announced it will stop broadcasting Formula 1...
8y ago from Motorsport.com
Elsewhere On The Network
Popular On MGPToday.com
Maverick Vinales “mentally stronger” than ever...
No description available...
1h ago from Motorsport.com
Francesco Bagnaia’s slump “all in his head” amid...
No description available...
22h ago from Motorsport.com
Toprak Razgatlioglu reveals ‘biggest difference’...
Toprak Razgatlioglu has revealed how “different” MotoGP is to...
1d ago from MotorsportWeek.c...
Supersub Pol Espargaro deserves to be full-time MotoGP...
No description available...
2d ago from Motorsport.com
Popular On IndyCarToday.com
Tony Kanaan praises FIA for revising IndyCar...
No description available...
20h ago from Motorsport.com
FIA increases IndyCar super license allocations
The World Motorsport Council has announced that the allocation of super...
22h ago from MotorsportWeek.c...
IndyCar looking to add ‘more events, not just...
IndyCar has identified a need to make sure future races on the calendar...
5d ago from MotorsportWeek.c...
Popular On TotalWRC.com
FIA reveals final details of WRC 2027 regulations
No description available...
1d ago from Motorsport.com
What Adrien Fourmaux and Oliver Solberg learned from...
No description available...
1d ago from Motorsport.com
Hayden Paddon, Esapekka Lappi and Dani Sordo join...
No description available...
6d ago from Motorsport.com
Oliver Solberg steps up WRC 2026 preparations with...
No description available...
6d ago from Motorsport.com
Popular On GunnersToday.com
Talks held: Man United accelerate contacts with...
Manchester United are reportedly accelerating contacts with Real Madrid...
1h ago from CaughtOffside.com
Paul Merson predicts Liverpool vs Brighton & Hove...
Life moves on quite quickly in the Premier League. But I can't believe the...
1h ago from SportsKeeda.com
Madueke pushing Saka as Arsenal feel benefits
Mikel Arteta described Noni Madueke's opening goal in Arsenal's Champions...
42m ago from SkySports.com
Arsenal star Noni Madueke makes bold Premier League...
Noni Madueke believes Arsenal can win both the UEFA Champions League and...
22m ago from SportsKeeda.com
Comments
Hottest News
Mercedes puts F1 customer teams on notice with bombshell...
Mercedes boss Toto Wolff has put its three... Read More »
6h ago from MotorsportWeek.com
Charles Leclerc: Lando Norris' title win with McLaren won't...
Charles Leclerc has dismissed that he will look... Read More »
1h ago from MotorsportWeek.com
Fernando Alonso 'tricks' revealed that 'pissed off' F1...
Fernando Alonso managed to finish sixth in Abu... Read More »
1h ago from RacingNews365.com
