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UK F1 viewing figures drop by 5.1m in 2016
Despite a record number of races, British F1 viewing figures in 2016 hit a 12-year low. The shock decline is revealed F1’s Global Media Report, which states: 'there are several factors to take into account, one being the change in broadcaster the other potentially being the dip in fortune of Lewis Hamilton.” While the fall in Britain might largely be accounted for by Hamilton's 'dip in fortune' - which is something we'll come back to, does this account for the global fall of around 10m viewers? According to the report, the drop to 390m marked the sixth successive year that F1 viewing numbers have declined, with the sport having shed around 137m viewers since 2010. While there...
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