News Details
Brown: Super Bowl an example for F1
– Formula 1 could learn from the way in which the NFL promotes the Super Bowl in order to boost fan engagement at each Grand Prix, according to McLaren Executive Director Zak Brown.Marketing guru Brown was heavily linked to a role with Formula 1's new owners, Liberty Media, before joining McLaren, and reckons more should be done to promote the sport."We need to take a look at the weekend format and how we engage with the consumers in the grandstands, and how close can we get them to our team and drivers," said Brown."We go to these cities and [it should be] a big event leading up to it."I think the Super Bowl does an excellent job, with their level of fan...
Full Story »
Full Story »
8y ago from GPUpdate.net
0
You May Also Be Interested In...
Pirelli confirms tyre compounds for opening two F1...
Formula 1 tyre supplier Pirelli has announced the tyre compounds it will...
9y ago from GrandPrixTimes.com
Williams confident 2016 slump will 'reinvigorate' team
XPB Images
Claire Williams says slipping down the Formula One...
8y ago from F1i.com
2016 Season Review – McLaren Honda Formula 1 Team...
#14 – Fernando Alonso – Spain – 20 Starts, 54 Points, Best...
9y ago from TheCheckeredFlag....
Chief executive Capito set to leave McLaren
McLaren Racing chief executive Jost Capito is set to follow Ron Dennis...
9y ago from GrandPrix247.com
Elsewhere On The Network
Popular On MGPToday.com
Motorsport Week's Top 10 MotoGP riders of 2025
The 2025 MotoGP season had it all. With 22 rounds and 44 races, the...
7h ago from MotorsportWeek.c...
22 MotoGP rounds are “too many for the body”,...
No description available...
7h ago from Motorsport.com
MotoGP circuit contracts: How long will each race...
No description available...
1d ago from Motorsport.com
Former team boss Lin Jarvis definitively leaves Yamaha
No description available...
2d ago from Motorsport.com
Popular On IndyCarToday.com
Race start times for 2026 IndyCar season announced
The NTT IndyCar Series has announced the race broadcast start times for...
6d ago from MotorsportWeek.c...
Chip Ganassi Racing completes four-car roster for 2026...
No description available...
1w ago from Motorsport.com
Broadcast schedule for 2026 Indy NXT season announced...
No description available...
1w ago from Motorsport.com
Popular On TotalWRC.com
Why Hyundai expects to be stronger in WRC 2026
No description available...
2d ago from Motorsport.com
Red Bull co-owner Mark Mateschitz to enter Dakar...
No description available...
3d ago from Motorsport.com
Toyota brings Corolla back to rallying with all-new...
No description available...
1w ago from Motorsport.com
Popular On GunnersToday.com
Mikel Arteta eyes rising star as next big Arsenal...
Arsenal are hoping to sign the AC Milan defender, Davide Bartesaghi. The...
1h ago from CaughtOffside.com
Barcelona ready to pounce if Arsenal snub £45 million...
Barcelona are looking to improve the defensive unit, and they are keeping...
2h ago from CaughtOffside.com
Wage demand sparks transfer frenzy, Arsenal want...
Juventus attacker Kenan Yildiz continues to be with the move away from the...
3h ago from CaughtOffside.com
'We have to show that on the pitch' - Arsenal star...
William Saliba has opened up on Arsenal potentially winning the Premier...
5h ago from SportsKeeda.com
Comments
Hottest News
Carlos Sainz's father speaks out on Ferrari replacing son...
Carlos Sainz's father and two-time World Rally... Read More »
1h ago from GPFans.com
F1 champion reveals moment he passed his peak and never...
Four-time F1 world champion Sebastian Vettel has... Read More »
3h ago from GPFans.com
Is Red Bull facing the biggest challenge of all for 2026?
Formula 1 is entering a new era. Next year,... Read More »
1h ago from GrandPrix247.com
