News Details
Brown: Super Bowl an example for F1
– Formula 1 could learn from the way in which the NFL promotes the Super Bowl in order to boost fan engagement at each Grand Prix, according to McLaren Executive Director Zak Brown.Marketing guru Brown was heavily linked to a role with Formula 1's new owners, Liberty Media, before joining McLaren, and reckons more should be done to promote the sport."We need to take a look at the weekend format and how we engage with the consumers in the grandstands, and how close can we get them to our team and drivers," said Brown."We go to these cities and [it should be] a big event leading up to it."I think the Super Bowl does an excellent job, with their level of fan...
Full Story »
Full Story »
9y ago from GPUpdate.net
0
You May Also Be Interested In...
Pirelli confirms tyre compounds for opening two F1...
Formula 1 tyre supplier Pirelli has announced the tyre compounds it will...
9y ago from GrandPrixTimes.com
Williams confident 2016 slump will 'reinvigorate' team
XPB Images
Claire Williams says slipping down the Formula One...
9y ago from F1i.com
2016 Season Review – McLaren Honda Formula 1 Team...
#14 – Fernando Alonso – Spain – 20 Starts, 54 Points, Best...
9y ago from TheCheckeredFlag....
Chief executive Capito set to leave McLaren
McLaren Racing chief executive Jost Capito is set to follow Ron Dennis...
9y ago from GrandPrix247.com
Elsewhere On The Network
Popular On MGPToday.com
Pedro Acosta explains what KTM needs to close the gap...
No description available...
16h ago from Motorsport.com
The weakness behind Marco Bezzecchi’s dominant...
No description available...
21h ago from Motorsport.com
MotoGP legend shares how ‘different level’ Marc...
Five-time 500cc champion Mick Doohan believes the way Marc Marquez...
1d ago from MotorsportWeek.c...
Fabio Quartararo staying “a little bit out” of...
No description available...
1d ago from Motorsport.com
Popular On IndyCarToday.com
Andretti lights up IndyCar Long Beach practice, Will...
The field of 25 drivers in the NTT IndyCar Series roared out of a...
8h ago from MotorsportWeek.c...
Will Power says father wrestling gunman was "just...
No description available...
10h ago from Motorsport.com
O'Ward: F1 has become an "artificial" show,...
No description available...
16h ago from Motorsport.com
Current street course woes make Long Beach “a...
No description available...
16h ago from Motorsport.com
Popular On TotalWRC.com
Ott Tanak lands 2027 WRC car testing role with Toyota
No description available...
16h ago from Motorsport.com
Thierry Neuville wants to "make everyone proud...
No description available...
17h ago from Motorsport.com
The Rally1 rookie proving he belongs in the WRC top...
No description available...
2d ago from Motorsport.com
Popular On GunnersToday.com
Real Madrid want 100m Arsenal star, Gunners could...
Arsenal defender Jurrien Timber is reportedly a target for Real Madrid at...
2h ago from CaughtOffside.com
Saturday miscellany: Tactics, strikers, archives,...
Good morning. It's Saturday and there's a big game tomorrow, but I don't...
1h ago from Arseblog.com
Sources: Arsenal & Man United showing 'most...
Eduardo Camavinga has been heavily linked with a move away from Real...
3h ago from CaughtOffside.com
Papers: Arsenal interested in Leicester teenager as...
The top stories and transfer rumours from Saturday's newspapers...
9h ago from SkySports.com
Comments
Hottest News
Toto Wolff responds to Lewis Hamilton and Kim Kardashian...
Lewis Hamilton is enjoying one of the best... Read More »
55m ago from GPFans.com
Max Verstappen Nurburgring bid halted as qualifying red...
Qualifying for the first race of the ADAC 24h... Read More »
1h ago from GPFans.com
Guenther Steiner issues scathing review of Adrian Newey
Despite being widely considered the greatest F1... Read More »
45m ago from MotorsportWeek.com
