News Details
Heineken envisions 'continuous content' for F1
XPB Images
Heineken’s senior global brand director Gianluca di Tondo says that he plans to help bridge the corporate and entertainment sides of Formula One with expanded digital content over the next three years. The drinks company was unveiled as Formula One's new global partner at the start of June. While Heineken is still very much in the learning phase when it comes to the opportunities presented by the sport, di Tondo has been excited by the initial work that's already been undertaken. "2016 is a warm-up, the learning phase - and we are already collecting some good ideas on where we want to go," he told the official Formula One website this week.. "We are a...
Full Story »
Full Story »
You May Also Be Interested In...
Heineken targets Vietnam F1 race
Heineken's senior global brand director Gianluca Di Tondo says the...
9y ago from Crash.net
Heineken wants more F1 races in Asia
XPB Images
Formula One's global partner Heineken has said the...
9y ago from F1i.com
Heineken eyes F1 race in Vietnam
– Formula 1 Global Partner Heineken says it would like to see the...
9y ago from GPUpdate.net
Formula 1 trials Ultra High Definition in Singapore...
Formula 1 is looking to take the next step in broadcasting by switching...
9y ago from GrandPrixTimes.com
Elsewhere On The Network
Popular On MGPToday.com
Why Gresini has flirted with leaving Ducati in MotoGP
No description available...
4h ago from Motorsport.com
Jonathan Rea explains why ‘mental management’ will...
Jonathan Rea believes Toprak Razgatlioglu's chances of success in MotoGP...
1d ago from MotorsportWeek.c...
Joan Mir explains why he crashes so often in MotoGP
No description available...
1d ago from Motorsport.com
Andrea Dovizioso: “Marc Marquez’s situation is...
No description available...
2d ago from Motorsport.com
Popular On IndyCarToday.com
Fast-paced schedule proving beneficial for IndyCar’s...
The NTT IndyCar Series recently completed its fourth racing weekend in...
2d ago from MotorsportWeek.c...
Mick Schumacher: “I thought I was ready — but I...
No description available...
5d ago from Motorsport.com
Winners and losers from IndyCar at Barber Motorsports...
No description available...
3d ago from Motorsport.com
Pato O’Ward left searching for answers after...
No description available...
4d ago from Motorsport.com
Popular On TotalWRC.com
Storm damage forces changes to WRC Rally Islas...
No description available...
1d ago from Motorsport.com
Kalle Rovanpera returns to WRC with Subaru
Double WRC Champion Kalle Rovanpera is set to return to the WRC next year...
3d ago from MotorsportWeek.c...
Former FIA vice president and WRC boss Morrie Chandler...
No description available...
5d ago from Motorsport.com
Subaru teases new rally car for Japanese Championship
No description available...
1w ago from Motorsport.com
Popular On GunnersToday.com
Arteta captivated, Arsenal confident of landing £40m...
Arsenal are interested in signing the Norwegian winger Jens Petter Hauge...
4h ago from CaughtOffside.com
Arsenal to bid for game-changer forward after 10 goals...
Anthony Gordon has been linked with a move away from Newcastle United at...
3h ago from CaughtOffside.com
Man United told they must 'overpay' after 'informal...
Myles Lewis-Skelly has been linked with a move away from Arsenal at the...
7h ago from CaughtOffside.com
Arsenal in the blood: how Max Dowman is related to...
istant relative found a family link to the football prodigy, as they are...
8h ago from TheGuardian.com
Comments
Hottest News
Lewis Hamilton and Max Verstappen withdraw help from F1 star
Lewis Hamilton and Max Verstappen are usually the... Read More »
5h ago from GPFans.com
Toto Wolff takes aim at Max Verstappen as he calls 2026...
Mercedes F1 boss Toto Wolff has challenged Max... Read More »
1h ago from GPFans.com
Red Bull set to miss crucial F1 opportunity as vital...
Red Bull is working on important improvements to... Read More »
1h ago from RacingNews365.com
