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Gaming and gambling in Liberty's F1 growth plan
Gaming and gambling are among potential growth areas for Formula 1 as the sport's new owners seek to develop largely untapped digital markets, revealed Liberty Media chief executive Greg Maffei. Speaking at the Goldman Sachs Communacopia investment conference in New York, Maffei also saw revenues growing through an increasing switch from free-to-air to pay television, more sponsorship deals and more races. 'Less than one percent of revenues are from digital,' he said. 'They really have no organized digital effort. I think there's a lot of things that can be done around gaming, VR (virtual reality) and AR (augmented reality). 'There's an enormous amount of video feed and data about the...
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9y ago from GrandPrix247.com
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