News Details
Q&A with Abiteboul, Vasseur, Bell, Chester and Taffin
Why has Renault returned to F1 as a constructor?Cyril Abiteboul, Renault Sport Racing Managing Director: The reasons are threefold. The first is based on a solid business strategy. As an engine supplier our brand visibility was marginal, but it was acceptable when the cost of the technology was contained. With the dual problem of the increased expenditure of the V6 regulations and the level of competition that raised dramatically, it was not the case anymore. As a team, we can achieve improved returns in all areas, such as brand awareness in traditional markets and new media platforms. This leads to the second reason: to use F1 to grow the Renault Sport brand in particular thanks to a...
Full Story »
Full Story »
10y ago from Pitpass.com
0
You May Also Be Interested In...
Bell back with Renault as chief technical officer
Former Mercedes technical director Bob Bell has returned to the...
10y ago from Crash.net
GP2 chief Vasseur set to run Renault team
In the days before the news becomes official in Paris, sources report...
10y ago from GrandPrix247.com
Vasseur appointed Renault Racing Director
– Renault has announced that it has signed ART Grand Prix boss...
10y ago from GPUpdate.net
Vasseur appointed Renault Racing Director
GP2 Media Service Renault Sport Formula 1 team has announced the...
10y ago from F1Zone.net
Elsewhere On The Network
Popular On MGPToday.com
Honda pinpoints potential ‘advantage' ahead of...
Honda technical director Romano Albesiano believes there is one specific...
17h ago from MotorsportWeek.c...
Toprak Razgatlioglu’s manager backs Pramac...
No description available...
19h ago from Motorsport.com
Toprak Razgatlioglu admits MotoGP adaptation...
Toprak Razgatlioglu has admitted that his adaptation to MotoGP feels...
1d ago from MotorsportWeek.c...
2027 MotoGP bikes may not be slower at half the...
No description available...
1d ago from Motorsport.com
Popular On IndyCarToday.com
How to watch the IndyCar Grand Prix of Arlington:...
No description available...
6h ago from Motorsport.com
Conor Daly snags Indy 500 ride with Dreyer and Reinbold
Dreyer and Reinbold Racing has announced that Conor Daly will drive for...
1d ago from MotorsportWeek.c...
Conor Daly set for Indy 500 run with Dreyer & Reinbold...
No description available...
1d ago from Motorsport.com
Winners and losers from an action-packed IndyCar race...
No description available...
2d ago from Motorsport.com
Popular On TotalWRC.com
WRC Safari Rally Kenya: Oliver Solberg heads Toyota...
No description available...
10h ago from Motorsport.com
Oliver Solberg storms into Safari Rally Kenya lead
Kenya. Storms. Rain. Mud. With just two stages on Thursday’s itinerary,...
9h ago from MotorsportWeek.c...
Why Safari Rally Kenya will be more of a lottery than...
No description available...
18h ago from Motorsport.com
Hankook introduces new WRC tyre at Safari Rally Kenya
No description available...
1d ago from Motorsport.com
Popular On GunnersToday.com
Arsenal & Chelsea eye 20 million-rated 'complete...
Arsenal and Chelsea are interested in signing Adri Mehmeti from the New...
7h ago from CaughtOffside.com
Report: Arsenal & Tottenham line up move for...
Arsenal and Tottenham Hotspur are reportedly interested in signing Marco...
6h ago from CaughtOffside.com
PL Predictions: Arsenal to move further clear of Man...
Our football betting expert Jones Knows offers his insight across the...
4h ago from SkySports.com
Arsenal vs Everton Prediction and Betting Tips | March...
Arsenal will entertain Everton at the Emirates Stadium in the Premier...
7h ago from SportsKeeda.com
Comments
Hottest News
Ferrari reveal second Chinese GP upgrade after 'Macarena'...
Ferrari has stolen a march on its F1 rivals at... Read More »
1h ago from RacingNews365.com
Alpine make late change due to key figure sickness
Alpine has been forced into a late substitution... Read More »
41m ago from RacingNews365.com
Max Verstappen was a total savage in blunt two-word...
Four-time F1 champion Max Verstappen issued a... Read More »
6h ago from GPFans.com
