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Team bosses must do more to promote F1, says Lotus
Formula 1 team bosses need to stop acting like "prima donnas" and instead take the lead in helping Bernie Ecclestone make the sport more attractive for fans, claims Lotus chief Federico Gastaldi. Amid ongoing debate about what changes F1 needs to improve the show, Gastaldi says all teams have been guilty of not doing enough to make grand prix racing better. As a former promoter of the Argentine Grand Prix, Gastaldi says F1 has not adapted to the changing media landscape that demands sports do more to sell themselves amid increasing competition and the rise of social media. “We have been talking about how to improve the show since the beginning of last year and we [the teams] are...
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10y ago from Motorsport.com
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