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F1 sponsorship agency set to turbo-charge its owners' results
There haven't been many good news stories about the finances of Formula One recently. Two teams have gone under in the space of the past few months and new sponsorship agreements have been thin on the ground. One team which has got the lion's share of new deals is Williams. In the past few weeks it has snatched from Lotus software firm Avanade and deodorant brand Rexona, which is known as Sure in the UK. Before the season began Williams also snapped up drinks brand Martini as a title sponsor and the benefit has already spread beyond those two brands.Just Marketing International (JMI), the company responsible brokering for the Martini deal, is on track to give a £6m boost to the...
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