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Subway could become Formula 1 sponsor
Subway could become Formula 1 sponsor 14 April, 2014 American chain Subway could be the next sponsor to enter Formula 1, according to Formula 1 business journalist Christian Sylt.
Zak Brown, an Formula 1 sponsorship guru who manages the sandwich giant's motor sport portfolio, told the Telegraph newspaper that Formula 1 and Subway are a 'perfect fit'.
'I took the Subway chief marketing officer to meet Bernie (Ecclestone) in Montreal last year, and I would say they have been exploring it for a year,' said Brown.
'They (Subway) are all about the consumer, they are massive media buyers so they would look at a sport and see if it stacks up from a media point of view and Formula 1 does,' he...
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11y ago from GrandPrix247.com
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