News Details
Alonso is most marketable F1 driver globally
As the kick off to the 2014 season approaches, Fernando Alonso is considered the most marketable F1 driver on a global basis, according to Repucom's Celebrity DBI, which measures consumer perceptions of celebrities.Britain's Lewis Hamilton is the second most marketable while Felipe Massa, Sebastian Vettel and Kimi Raikkonen make up the top five.Globally, Alonso is known by 71% of people and in his native Spain, 98% of the population know of the two-time champion. In the US, only 13% of the population are aware of the driver. However, of the US population who do know of the Spaniard, 85% like the driver and 81% say that he is an effective product spokesperson. Alongside his deal with Oakley...
Full Story »
Full Story »
11y ago from Pitpass.com
0
You May Also Be Interested In...
Survey shows Alonso is the most marketable Formula 1...
Survey shows Alonso is the most marketable Formula 1 driver on the planet...
11y ago from GrandPrix247.com
Vettel behind off track as well as on it
Ferrari's Fernando Alonso is Formula One's most marketable driver with...
11y ago from SuperSport.com
Alonso predicts Massa will be strong rival in 2014
Alonso predicts Massa will be strong rival in 2014 4 March, 2014 Felipe...
11y ago from GrandPrix247.com
Massa to be 'strong rival' in 2014 says Alonso
Fernando Alonso has tipped his departed Ferrari teammate Felipe Massa to...
11y ago from F1Zone.net
Elsewhere On The Network
Popular On MGPToday.com
Pierre Gasly buys shares in the Tech3 MotoGP team
No description available...
9h ago from Motorsport.com
Pedro Acosta to race for Ducati in 2027 alongside Marc...
No description available...
13h ago from Motorsport.com
Toprak Razgatlioglu: MotoGP's newest superstar
On one fateful day, June 10, 2025, news finally broke that would mark one...
14h ago from MotorsportWeek.c...
Has Yamaha ditched its triplane aero for Ducati-style...
No description available...
15h ago from Motorsport.com
Popular On IndyCarToday.com
Donald Trump signs executive order confirming IndyCar...
No description available...
7h ago from Motorsport.com
Cindric returns to Team Penske for 2026 as...
No description available...
1d ago from Motorsport.com
Tim Cindric returns to Penske in race strategist role
Team Penske has announced the strategist line-up for its 2026 IndyCar...
1d ago from MotorsportWeek.c...
Popular On TotalWRC.com
New WRC winter tyre expected in 2027 after Monte Carlo...
No description available...
1d ago from Motorsport.com
Why Thierry Neuville struggled in “most difficult”...
No description available...
2d ago from Motorsport.com
More than 10 tuners interested in joining WRC under...
No description available...
4d ago from Motorsport.com
Rally USA return edges closer for 2027 as WRC plans...
No description available...
3d ago from Motorsport.com
Popular On GunnersToday.com
Report: Arsenal could sacrifice duo to land 40-goal...
Arsenal are interested in signing the Atletico Madrid striker Julian...
5h ago from CaughtOffside.com
Arsenal’s terminally online Premier League title...
obotic team fuelled by data and scrutinised relentlessly in a climate of...
4h ago from TheGuardian.com
Report: Arteta wants £42m La Liga maestro to end...
Arsenal are keeping tabs on the development of the Villarreal midfielder...
8h ago from CaughtOffside.com
Real Madrid ready to cash in, 70m star sparks Arsenal...
Eduardo Camavinga could be on his way out of Real Madrid at the end of the...
6h ago from CaughtOffside.com
Comments
Hottest News
2026 F1 Barcelona Pre-Season Test - Day 5 morning results
Check out the morning results from the final day... Read More »
12h ago from RacingNews365.com
F1: Shakedown Times: Day 5 (Friday)
Friday's unofficial times from Barcelona. Read More »
7h ago from Pitpass.com
Alonso delighted with 61-lap haul with ‘responsive’...
Fernando Alonso took center stage as Aston... Read More »
4h ago from F1i.com
