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F1 TV viewership and its plunge in 2012 season
New Delhi: Formula One has expanding its foothold in Asia with nine races scheduled to take place here in the 2013 season. The corresponding rise in F1 TV ratings however have hardly kept pace and in fact, registered a 34% dip in China over the course of the last season. The Asian viewership - dominated by the TV audience in China - has tumbled significantly and it has become a source of concern for officials. A report published in the Guardian says that races in Asia were organized in the evening so that fans in Europe - the traditional base of F1 audience - can catch the action in the morning. This has led to clashes with other spoting events which also take place in the evening...
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12y ago from NDTVSports.com
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