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Pirelli hopes for '8-10 years' in Formula 1
Tyre manufacturer Pirelli has confirmed its intention to remain in Formula 1 for '8-10 years'. Talking to N, Pirelli Motorsport Director Paul Hembery said the company’s board are happy to continue within the sport after the expiration of the current deal at the end of the 2013 season. Pirelli's Paul Hembery'I think most people would think you need to do 8-10 years really in a sport to be able to activate your involvement in an activity right down to the point of sale,' said Hembery. 'We're a technical sponsor, it's not just sponsoring for us - but it would probably take a medium term agreement to allow you to really maximise the return on your investment.' The first deal with...
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13y ago from GPUpdate.net
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