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F1: Mercedes partners with PepsiCo
Mercedes has announced a global partnership with PepsiCo beginning in 2026, bringing together three of its brands - Gatorade, Sting, and Doritos. The multi-year partnership builds on PepsiCo's existing Formula 1 relationship and marks the first time that three category-leading PepsiCo brands will partner with an F1 team. Building on Formula 1's growth trajectory and expanding fanbase, the partnership positions PepsiCo at the heart of the sport's global momentum through comprehensive integration across Mercedes operations, from pioneering hydration programs to immersive fan experiences. The partnership will leverage drivers, George Russell and Kimi Antonelli, who represent two generations...
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